Study: People Are Afraid of Creative Ideas

by Chexy on September 1, 2011

Researchers at the University of Pennsylvania have found that people are afraid of creative ideas.

The studies’ findings include:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

Read the rest of the article here.

ty Steven D.

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