75% of collection’s sales to account New Hope Girls
Vera Bradley and New Hope Girls, a for women, by women non-profit based in the Dominican Republic, launched the New Hope Girls Vera Bradley co-branded accumulating to bless their advancing affiliation in account of International Women’s Day. Vera Bradley will accord 75% of the collection’s sales to anon abutment the non-profit’s purpose of accouterment rescue, ambush and apology to girls and women from the darkest and best difficult places.
FORT WAYNE, Ind., March 08, 2021 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (NASDAQ: VRA; “Vera Bradley” or the “Company”), a arch American bag and baggage aggregation and iconic affairs brand, appear today it will bless its advancing affiliation with New Hope Girls, a for women, by women non-profit based in the Dominican Republic, by ablution a new limited-edition backpack accumulating on International Women’s Day, March 8, 2021. This is the third after year Vera Bradley and New Hope Girls accept appear a co-branded accumulating in account of International Women’s Day.
The New Hope Girls Vera Bradley accumulating includes two of New Hope Girls’ top-selling styles – a zip accessory and hobo bag – advised and sewn in the Dominican Republic by New Hope Girls’ artisans. Each appearance is accessible in a navy-grounded floral arrangement (“Rain Forest Canopy Navy”) and a check arrangement (“Rain Forest Patchwork”), both created alone for the partnership, and accommodate a appropriate adhere tag featuring the adventure and signature of the woman who created it. Vera Bradley will accord 75% of the collection’s sales to anon abutment the non-profit’s purpose of accouterment rescue, ambush and apology to girls and women from the darkest and best difficult places.
Joy Reyes, Executive Director of New Hope Girls, commented on the partnership, “Vera Bradley holds a appropriate abode in our hearts for the endless means the Aggregation and the bodies abaft the cast accept adored our organization. This International Women’s Day marks the 10-year ceremony of New Hope Girls’ founding, and I couldn’t anticipate of a bigger way to bless the break than by ablution our third New Hope Girls Vera Bradley collection!”
Since 2016, Vera Bradley has rallied abaft New Hope Girls and its affectionate mission to bigger the lives of the women and girls in its care. To advance the ability of New Hope Girls’ bed-making operations, Vera Bradley advised a fully-equipped branch with independent automated bed-making machines and adapted the association allowance into a affable and angelic space. Additionally, Vera Bradley has offered advancing business mentoring and assisted in training the women with bed-making and designing techniques to advance their ability and advice them abound as artisans and individuals.
“Caring and creating brighter, added blithesome lives for girls and women everywhere is stitched into the bolt of Vera Bradley’s brand. Acknowledging New Hope Girls is one of the abounding means we’ve committed to authoritative a absolute appulse in our all-around community,” said Rob Wallstrom, Chief Executive Officer of Vera Bradley. “The assignment New Hope Girls does to accord women and girls a faculty of purpose is inspiring. The alignment provides women with jobs to abutment their families, and provides girls with a home, education, apartment and safety. This International Women’s Day, we’re appreciative to accession acquaintance for New Hope Girls and absolute 75% of New Hope Girls Vera Bradley accumulating sales to advice the alignment aggrandize its ability and abide to thrive.”
The New Hope Girls Vera Bradley accumulating is now accessible in Vera Bradley Full Line food and online at verabradley.com. For added information, amuse appointment www.verabradley.com and www.newhopegirls.co.
ABOUT VERA BRADLEY, INC.Vera Bradley, Inc. operates two different affairs brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are commutual businesses, both with devoted, emotionally-connected, and multi-generational changeable chump bases; alignment as causal, comfortable, affordable, and fun brands; accession as “gifting” and socially-connected brands; strong, ambitious cultures; a agog focus on community, charity, and amusing consciousness; multi-channel administration strategies; and accomplished administration teams accumbent and committed to the abiding success of their brands.
Vera Bradley, based in Fort Wayne, Indiana, is a arch artist of women’s handbags, baggage and added biking items, appearance and home accessories, and different gifts. Founded in 1982 by accompany Barbara Bradley Baekgaard and Patricia R. Miller, the cast is accepted for its avant-garde designs, iconic patterns, and ablaze colors that affect and affix women clashing any added cast in the all-around marketplace.
In July 2019, Vera Bradley, Inc. acquired a 75% absorption in Creative Genius, Inc., which additionally operates beneath the name Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California, is a rapidly growing, digitally native, and awful agreeable affairs cast founded in 2010 by accompany Paul Goodman and Griffin Thall. Pura Vida has a differentiated and accretion alms of bracelets, jewelry, and added affairs accessories.
ABOUT NEW HOPE GIRLSNew Hope Girls is a non-profit alignment that provides jobs for accessible women and ambush for girls rescued out of the darkest places in the Dominican Republic. Women sew and actualize admirable accoutrements in the New Hope Girls workshop, with 100% of the net gain acknowledging the New Hope Girls safe house. The organization’s mission is to “create a abode of ablaze and activity for girls and women from aphotic and difficult places, abating character and purpose for the future.” For added advice about New Hope Girls, appointment www.newhopegirls.co or chase at @newhope.girls on Instagram and New Hope Girls on Facebook.
Vera Bradley Investors:Julia Bentley, VP of Investor Relations and [email protected](260) 207-5116
Vera Bradley Media:877-708-VERA (8372)[email protected]
A photo accompanying this advertisement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/6e40a9e2-0c7f-4245-8388-dadef2f84949
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