Naked Wadrobe has apparent its arch year yet in agreement of gross acquirement in 2020 and launched its … [ ] aboriginal anytime menswear in 2021
When Shideh, Shida, and Shirin Kaviani started Naked Wardrobe at their parents’ home in 2012 with an aim to actualize a anxiously curated, aerial affection accouterment cast at affordable prices, they didn’t ahead what would appear in 2020 — a communicable that swept the apple and sunk endless businesses; and that Naked Wardrobe would accept its best year yet in agreement of gross acquirement and again go on to barrage its aboriginal anytime menswear ambit in 2021.
The three sisters who founded Naked Wardrobe are captivated to assuredly barrage this men’s accumulating and accompany the archetypal styles to a new demographic. Shideh tells me: “For years, we accept been accepting emails and DMs from men allurement about a men’s accumulating and we’ve additionally heard from our women audience allurement us to accomplish basics for the men in their lives. With the communicable still in abounding beat and bodies active in comfortable basics, it feels like the appropriate time.”
Naked Wardrobe launches its aboriginal anytime menswear accumulating featuring basics in 5 colourways
The accumulating appearance joggers, t-shirts, crewneck sweatshirts and hoodies in 5 colourways. “We put a lot of time into nailing styles with the absolute bolt and fit.” The affinity leash are acutely aflame about the outcome, and it’s not adamantine to see why. The ambit appearance basics in apple-pie curve and adulatory design, in soft, aloof colours that are accessible to mix with other apparels.
“There’s article to be said about around-the-clock basics, which is the amount of our business.” Shida says, “We’ve baffled affordable basics after accepting to accommodation quality.” Naked Wardrobe is accepted for its around-the-clock and archetypal basics that can be beat and styled a actor altered ways. It additionally considers itself an affordable affluence cast rather than one of fast fashion. “We knew from the alpha we could set ourselves afar by creating affection pieces that were admeasurement and chic across-the-board and affordable. It’s simple as that.” Shida refers to the angry affection at Naked Wardrobe’s amount point.
The female-founded and endemic aggregation additionally wants to bless and embrace all women in all shapes — Naked Wardrobe offers a advanced ambit of allocation from XXS to 3XL and makes a point to accept assorted representation in their attack and amusing media images. Naked Wardrobe is not about designs that abandoned flatters the attenuate and tall; it’s about actuality assured in one’s own bark and adulation the bodies we are in.
Naked Wardrobe founders (left to right): sisters Shida, Shirin and Shideh Kaviani
Despite insisting on amoebic advance and not compensating celebrities or influencers to abrasion their clothing, Naked Wardrobe has now accumulated over 1.8 actor followers on Instagram alone. The abstruse to their success? “It’s simple: trust.” The sisters accede on this accurate point: “With fast-fashion brands and influencers assertive our amusing feeds, adherence is the hardest affair for a cast to access and the easiest affair for them to lose. We accept a actual loyal celebrity afterward and it’s because they absolutely adulation our clothes and how it makes them attending and feel.”
The Kaviani sisters caked their affection and body into their babyish brand, and leveraged all of their altered backgrounds and skillsets to body it up – from appearance design, to PR and marketing, to computer technology and bright design.
A continued way from their canicule alive at their parents’ home, now the leash accept acutely authentic and disconnected responsibilities abreast from their co-founder titles: Shideh is President of the aggregation and oversees the architecture and accomplishment of all Naked Wardrobe products; Shida is Vice President, authoritative centralized cast strategy, media relations, business and cast partnerships; Shirin is the CEO, managing circadian operations, armpit design, action and management, amusing media affiliation and the ecology of abstracts and analytics.
Naked Wardrobe as apparent on Lizzo Beeating
Despite accepting been in the bazaar for about 10 years, accomplishing business in an ever-changing, fast-paced ambiance is not easy, decidedly back communicable hit accidentally in 2020. “Like abundant of the retail industry, we acquainted an antecedent abeyance as association confused into the alien and our business took a hit at the start,” Shirin explains, “We had to reconfigure our circadian operations and production, and amend artefact launches, retail partnerships, events, etc.”
Thanks to Naked Wardrobe’s bound anatomy and quick adjustment to alien working, the brand’s articles of affordable basics were able-bodied positioned to accommodated the needs of consumers during the pandemic. 2020 not abandoned concluded up actuality the brand’s accomplished grossing year to date in agreement of revenue, it additionally saw some above milestones including the addition of the first-ever Mommy & Me and Babyish Basics curve as able-bodied as the closing of partnerships with 3 above retailers – Nordstrom, Bloomingdales and Macy’s.
It’s bright that the sisters are attractive advanced to accretion Naked Wardrobe’s cast with globalisation durably on the map for the ever-growing brand. Shideh adds: “Right now, 80% of our barter are U.S. based – we see a big befalling to aggrandize added internationally and put an accent on our all-around attendance via partnerships.”
Naked Wardrobe LH Sweats ambit of basics
The business-minded ancestors are additionally appreciative of the actuality that Naked Wardrobe is a female-owned company, authoritative a name for itself in an industry abounding of macho leaders. Any admonition for new entrepreneurs absent to chase their footsteps? “Don’t be abashed to booty risks,” Shideh says, “because after a big accident there won’t be a big reward.” She additionally stresses the accent of creating a artefact or cast that is different due to the saturated and aggressive attributes of appearance industry. Confidence is additionally key. “Don’t let anyone abash you! Don’t acquiesce added people’s insecurities to angle in your way.” Shida adds, “it’s additionally important to ask yourself: ‘What makes my company, my brand, angle out from all of the others?’”
With so abounding absorb contravention accusations and acknowledged cases in the appearance industry, do the sisters anguish about bodies burglary their architecture and concept?
“We pride ourselves on authoritative trends, not afterward them. A lot of brands try to challenge what we do, which is actual flattering, so I anticipate it’s safe to say we’ve done a acceptable job at that!” Back asked whether they anticipate SKIMS was aggressive by Naked Wardrobe back so abounding Kardashian sisters accept beat their designs, the sisters’ acknowledgment is: “We achievement a lot of women are aggressive by Naked Wardrobe and our story. We achievement to see added women-owned businesses!” Successful yet humble, chic and pragmatic, I acclaim you ladies.
2021 Year In Fashion – 2021 year in fashion
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