– Iconic trailblazers in the Middle East Nayla Al Khaja, Raha Moharrak, Maz Hakim and Yasmin Yousri are teaming up with all-around ice chrism assertive Häagen-Dazs over All-embracing Women’s Day (IWD) 2021 to break adorning belief of women who accept aggressive the apple by not captivation back
– ‘Women Who Don’t Authority Back’ marks the brand’s IWD anniversary which will be formed out alone in the region, architecture on their new all-around campaign
– As allotment of the celebrations, four iconic Häagen-Dazs flavours accept been renamed afterwards the altered flavours of success these women accept accomplished to actuate added women to fulfil their goals
– Häagen-Dazs is additionally calling on bodies to appoint added amazing women whose belief will additionally affect endless others; two added favourite flavours will be renamed afterwards these admirable women who don’t authority back
DUBAI, UAE and LONDON, March 4, 2021 /PRNewswire/ — One may be adamantine apprenticed to comedy favourites with ice cream, but four abundant admired flavours from Häagen-Dazs are actuality topped with a appropriate meaning. The cast is commemorating All-embracing Women’s Day 2021 by renaming their well-loved Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Chrism flavours, alone in the UAE, to reflect the achievements of four iconic women who accept not captivated back.
Häagen-Dazs Renames Its Iconic Flavours to Bless Women Who Don’t Authority Aback
The renamed flavours accept been advised to ensure barter alpha their adjustment with what they appetite and end anniversary adjustment with a self-affirming flavour of success be it ‘Scale New Heights,’ like Raha Moharrak (Vanilla); ‘Beat the Odds,’ like Yasmin Yousri (Salted Caramel); ‘Direct My Story,’ like Nayla Al Khaja (Belgian Chocolate); or ‘Design My Destiny,’ like Maz Hakim (Strawberries and Cream).
“We accept the apple needs to apprehend about these arresting women active in the Middle East, from all walks of life, who accept burst bottle ceilings, looked above activity aggressive illness, scaled alike the world’s accomplished aiguille and taken a affection activity to one of the world’s arch appearance houses,” says Michelle Odland, Häagen-Dazs All-around Cast Director.
Meet the four x protagonists called by the cast to bless ‘Women Who Don’t Authority Back:’
Raha Moharrak: Raha fabricated history as the youngest Arab and the aboriginal Saudi woman to ascend Mount Everest and The Seven Summits. Raha is a role archetypal proving anybody can accomplish the impossible, alike for an Arab woman to blow the sky.
Yasmin Yousri: Is a 3-times blight survivor, appearance coach, blogger and art director. Yasmin larboard her accumulated career of 15 years to accompany her dream of fashion, alarming bodies through the activity she has created, above cancer.
Nayla Al Khaja: The aboriginal changeable blur Director/Producer in the United Arab Emirates. Nayla has accounting and directed several bounded and all-embracing award-winning films and TV commercials. Nayla’s accolades accommodate actuality ranked amid the Top 50 best able personalities in Arab Cinema.
Maz Hakim: A presenter who’s not alone interviewed some of the better stars in the apple but additionally hosted the TEDx allocution on refugees, as able-bodied as TV shows in Afghanistan. She has afresh launched her own accouterment band which is a admixture of east and west application handmade Afghan actual and fabricated by women in the UAE. Her collections are already actuality retailed at all-embracing appearance houses and through her brand, Maz aims to affect and empower women about the world.
Ali Shaikh General Manager, Middle East & Africa from General Mills, added: “The attack is not aloof a accolade to women who accept pushed boundaries to accomplish these arresting accomplishments, but a alarm to women everywhere to use these adorning belief as a springboard to accompany their own goals.”
In addition, Häagen-Dazs asked association beyond the region, to appoint (by 14 March) the admirable women who affect them every day artlessly by administration their belief on Instagram and Facebook and application the hashtag #DontHoldBack. Based on nominations, the cast and the four accommodating role models will shortlist and aces two nominations afterwards whom Häagen-Dazs will again rename two of their bestselling ice creams – ‘Cookies and Cream’ and ‘Vanilla Caramel Brownie – in their honour.
To apprehend added from Raha Moharrak, Nayla Al Khaja, Yasmin Yousri and Maz Hakim, or to appoint an adorning woman you accept deserves to accept an ice chrism flavour renamed to bless her, amuse appointment (from 8th March onwards):
Photo – https://mma.prnewswire.com/media/1449977/Haagen_Dazs.jpg
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