In 2017, Bhavini N Parikh started Bunko Junko, a acceptable brand that repurposes pre-consumed bolt decay to create fashion articles for accustomed use. She is amid a growing cardinal of women entrepreneurs who are leveraging the ability of amusing media, to run their businesses calmly and seamlessly.The adolescent administrator is no drifter to multi-tasking. Bhavini has started a toy library, hosted aliment and crafts classes on a Gujarati television channel, and is always seeking new agency to analyze her creativity.
As allotment of her ambitious journey, Bhavini has formed with over a 1,000 women from socio-economically challenged groups to complete bolt apparent beautification and adornment assignment orders for ample brands like Shoppers Stop and AND Fashion.
Products from Bunko Junko
She has additionally started her own apparel accomplishment unit, BN Fashion, forth with her daughter, Captain Jill Parikh, and Dr Shikha Gandhi, a medical practitioner with a abysmal absorption in acceptable fashion. “We were making garments for big brands. And, over time, we noticed that there was a lot of bolt decay on the assembly floor, which concluded up in landfills. That got me cerebration and I began researching sustainable, ethical fashion.”
Bunko Junko additionally has a able focus on women’s empowerment. Bhavini continues to assignment with added than 3,000 women from rural areas who do the bond and dressmaking for the brand. .
The cast sells upcycled apparel including women’s abrasion such as kurtas, dresses, and jackets; home accoutrement such as rugs, bedspreads, and bank hangings’ and accessories such as laptop bags, clutches, earrings, and bangles.
Bunko Junko has been application WhatsApp in their circadian operations for added than four years now.
Bhavini explains: “Customers today appetite to see all the options afore authoritative a decision. I started administration the pictures of our pieces through WhatsApp to absorbed customers. This not alone helped in conversion, but additionally to get feedback.”
Switching over to WhatsApp Business has offered added benefits. “Today, with the Business account, in accession to the approved communication, I additionally send approvals. The agenda almanac serves as affidavit of approval, and helps to acceleration up operations on the boutique floor,” she says.
Bhavini additionally uses WhatsApp to advertisement advice about exhibitions, workshops, and sales. She claims that “sales accept rocketed by 80 percent afterwards she started application WhatsApp”.
In accession to accomplishment and affairs upcycled garments, accessories and home furnishings, Bunko Junko additionally takes customised orders for individuals and businesses.
“Our acquaintance at Bunko Junko has apparent that upcycling of bolt decay is not alone acceptable for the environment, but can additionally be a agency to accord to socio-economic upliftment of communities. And, that’s why we accept sustainability isn’t a next-generation job or aloof a trend. For us, it’s a mission. It’s our future,” Bhavini says.
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