In our new alternation MC Muse, adeptness women from about the apple allotment their style, their ambitions, and the best coveted pieces to boutique appropriate now.

Hijab Fashion Week: Modest Fashion Hits London - Aquila Style
Hijab Fashion Week: Modest Fashion Hits London – Aquila Style | hijab fashion show

As a Muslim-American teen, the babe of Lebanese and Filipino immigrants, Melanie Elturk activate the coursing for stylish, high-quality hijabs in her hometown of Detroit to be unnecessarily difficult—especially ones that fit her classic-with-a-twist aesthetic. Her options were limited: either banal up on hijabs while traveling across or begrudgingly acquirement beefy close scarves at bounded administration stores.

Elturk was not abandoned in her frustrations. An alive actor in Detroit’s Muslim association aback she was in law school, she began acquainted Muslim high-schoolers abandoning hijabs altogether, a aftereffect of bound options and a abridgement of absorption to adolescent consumers.“Girls didn’t absolutely accept role models that they could attending up to and say,‘Wow, attending at that woman out there in the apple cutting a hijab, blame butt.’ She’s acknowledged because she wears a hijab and not admitting it,” explains Elturk. (Elturk name-checked Ilhan Omar, the aboriginal Somali-American Muslim Congresswoman, in a blog post, as addition she hopes adolescent Muslim women are aggressive by today.)

Hijab Fashion Week: Modest Fashion Hits London - Aquila Style - Hijab Fashion Show

In 2010, Elturk was a part-time civil-rights attorney, but as a longtime appearance enthusiast, she absitively to booty affairs into her own hands. She began sourcing and affairs best scarves that could be beat about the head, as she had been accomplishing for abounding years. Six years later, she and her bedmate boarded on the barrage of their e-commerce site, Haute Hijab, as their full-time jobs. The website offers Muslim women an arrangement of hijabs for every occasion—including sports—without skimping on quality, comfort, or bashful principles.

Creating a well-crafted hijab and a acknowledged arcade belvedere were important genitalia of the couple’s business plan, but Elturk wasn’t laser focused on the artefact alone. She added a blog in adjustment to accouterment capacity Muslim women affliction about but that boilerplate media spends little time covering—from child-rearing tips to backroom to spirituality.“I absolutely capital to assignment on the absolute issues of why we abrasion [the hijab], the accent of it, and appearance examples of incredible, acknowledged women who abrasion it,” she says.

7 Muslim Fashion Show Ideas  Muslim Fashion, Fashion, Hijab Fashion - Hijab Fashion Show

7 Muslim Fashion Show ideas  muslim fashion, fashion, hijab fashion
7 Muslim Fashion Show ideas muslim fashion, fashion, hijab fashion | hijab fashion show

This year, Elturk affairs to booty her aggregation global. She’ll activate with an amplification in the United Kingdom in Q2, with hopes to get into the Middle East by the end of 2021. The all-embracing amplification brings the cast one footfall afterpiece to Elturk’s all-embracing goal: for Haute Hijab to administration as the world’s arch hijab brand.

We batten with the active CEO about her role in the Muslim community, her new-found attraction with streetwear, and her affection for imparting acumen over Instagram.

Muslim Designer Creates Amazing Hijab Fashion For New York Fashion  - Hijab Fashion Show

Marie Claire: First, airing me through your career trajectory.

Melanie Elturk: I confused to Chicago in 2009, aback I got married, and my bedmate and I started the alpha of the aggregation calm while I was still advancing my acknowledged career. The website was affectionate of this affection activity that I had on the side. A brace of years later, our jobs confused us to Dubai. I was clerking for three judges, which was an absorbing job because the country [the United Arab Emirates) is still in its infancy, so I was basically creating the law. Fast-forward to 2014 and we started accepting interests from investors in New York City. My bedmate and I capital to move aback home anyway, so in 2016 we both abdicate our jobs, and pursued the business full-time. In the aftermost four or bristles years, we’ve aloft a few circuit of funding, congenital a team, and accustomed our appointment in city Manhattan.

The First All Hijab Runway Show Just Happened At New York Fashion  - Hijab Fashion Show

Muslim designer creates amazing hijab fashion for New York Fashion
Muslim designer creates amazing hijab fashion for New York Fashion | hijab fashion show

MC: Has your own appearance afflicted over the years, affective from Detroit to Dubai to New York?

ME: I’d been cutting heels aback I was in seventh grade; [in] New York, my best of cossack has absolutely changed. It’s like, are you serious? I abrasion abundant added adequate shoes now. In the aftermost year, I’ve additionally absolutely stepped into streetwear. It’s brought me aback to my roots in Detroit. I feel like I’ve appear abounding circle, cutting the billowing Ralph Lauren windbreakers, Tommy Hilfiger polos, and rugby shirts from my aerial academy days.

I get dressed based on the activity I feel that morning. If I’m activity absolutely blessed and aflame about the day, I ability abrasion a ablaze color. If I’m affectionate of asleep and sluggish, I’ll abrasion an billowing sweater. If I apperceive I accept an broker meeting, I’ll put on a collared shirt and maybe a blazer. I adulation to get dressed. I adulation clothing. It’s so fun for me. There’s this woman called Sheikha Mozah [the wife of the above absolutist and mother of the accepted absolutist who works adjoin calm abandon and advocating for admission to education] in Qatar. She is like my muse. I’m bedeviled with her. Her appearance is out of this world.

© Courtesy Elturk cutting her Haute Hijab cast in New York City.

Hijab Fashion Week: Modest Fashion Hits London - Aquila Style
Hijab Fashion Week: Modest Fashion Hits London – Aquila Style | hijab fashion show

MC: Tell us about the blog.

ME: [At first], I was the sole contributor. It was mainly appearance pieces, because that’s what I’m absorbed in: a lot of administration tips, appearance hacks, being like that. Eventually, we assassin a blog editor who uses a aggregation of contributor writers. We asked ourselves how we could adorn our consumers’ lives, because there aren’t abundant outlets speaking to this woman. Unfortunately, alike aural our community, I anticipate sometimes the conversations aren’t as accessible or honest as they could be. She needs absolute capacity to be addressed, whether it’s faith, children, activity to school, nailing an interview, cutting hijab appearance tips, or adopting kids.

MC: How has amusing media afflicted the way you do business?

ME: The Muslim association is so diverse, and it’s burst throughout the world. The alone absolute way you can ability the customer is online. We accept a accomplished host of Instagram ambassadors that we assignment with who adjust with our cast values—cool girls of all ages, backgrounds, and demographics. I ascendancy our Instagram by myself, and it’s an accomplished aqueduct for me to absolutely appoint with our barter and our community. They apperceive it’s me and it’s a absolute band of communication, which I anticipate is additionally a huge advantage to our brand. They’ve coined the term“Aunty Mel” because I’ll go alive on Instagram and aloof shoot the s*** with [my followers]. It’s absolutely fun, frank, raw conversation. They ask questions, and I’ll admit what little ability I have. I anticipate that faculty of affiliation and association has been absolutely cardinal in our success.

The First All Hijab Runway Show Just Happened at New York Fashion
The First All Hijab Runway Show Just Happened at New York Fashion | hijab fashion show

A adaptation of this adventure appears in the Spring 2021 affair of Marie Claire.

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