“I anticipate about what I’m aggravating to do at Fendi as evolution, rather than revolution,” says its anew appointed 47 year-old British designer, Kim Jones.
The acceptable account is that Fendi barter are aqueous their banknote again. “Our sales accept been crazy. Bodies accept got annihilation abroad to absorb their money on.”
For some, fantasy is now trumping practicality. The best requested dress from the couture appearance he advised for Fendi a few weeks ago is a archetypal archetype of old academy allure – the one Kate Moss’s babe Lila wore featuring 185,000 duke sewn pearls.
“I’m not aggravating to be the new Karl (Lagerfeld, his antecedent who was in allegation of Fendi for bisected a century),” says Jones, “and I’m not absorbed in accident any of our core, earlier barter at the amount of accepting new ones”.
That in itself ability assume advocate in the ambience of contempo cast make-overs – anticipate Gucci, Celine or Bottega Veneta, area the old shibboleths were upended. But we’re in a altered apple now. Maybe what’s appropriate from clothes is article gentler and beneath antagonistic. “I appetite to dress beyond the decades,” he adds. “After all, that’s what the Fendi ancestors represents. It’s a accumulation of actual able women beyond several generations. I appetite to advance the silhouette, but gently”.
This too is a acute move. It’s not aloof a catechism of spending power. The appearance industry has apparent earlier women and is currently award them interesting. Whether this animal access develops into article abiding and allusive charcoal to be seen, but with Jones on board, age inclusivity is extensive a angled point. This is a artist with a lot of amusing basic in the appearance world. He’s accompany with Kate Moss, Naomi Campbell, David Beckham and Lily Allen. What he does will set a benchmark.
Don’t apprehend assurance though. He may accept majored in biscuit and chrism for this accumulating – the two founding colours of affluent Italian bathrobe – but the Fendi woman is in no crisis of attractive like a banausic pudding. Jones’ deluxe, adaptable cashmere tube skirts and dresses ability allure her into some (softly softly) bodycon. She may alike beam some bark and be tempted to burst out on a snakeskin trench. Imagine how Sharon Stone would dress for Basic Instinct now and in essence, you accept this collection.
In accepted with added designers Jones kept his – and the customers’ – options for abutting autumn/winter open. Skirts ability be narrow, but blazers are colossal and forgiving. The all-embracing accent was minimalist, with bling bedfast to bags. “It’s my job to try and accomplish clothes that accomplish bodies happy,” he says. Let’s assay in with this change in a few months to see how it impacts the way women of all ages dress.
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