Joakim Andreasson, accustomed in the appearance apple for administration licensing for the Tom of Finland Foundation and for allowance alteration Helmut Lang into the art world, has opened a new by-appointment CultureEdit abundance in Hollywood geared to the LGBTQ community, bond high-end artisan appearance with sex toys, erotica and home decor.
Specializing in “queer and sex-positive designers,” the abundance is in the aforementioned amplitude as the Tom of Finland Abundance website fulfillment. It’s an bulge of his Andreasson’s work, alms lots of Tom of Finland goods, including a contempo affectation of $2,000 carpets, alongside Marilyn Minter art pillows, and his adapt of accoutrement by Comme des Garçons Homme Plus, CDG Play, JW Anderson, MSGM, Walter Van Beirendonck, and Nigerian cast Orange Culture; Bernhard Wilhelm and Henrik Vibskov bright knits, art books, ability and hundreds of sex toys. The boutique alike has its own c–k arena “bar.”
“Our aliment and adulate is sex toys and Tom’s accountant goods,” said Andreasson, who is Swedish, acquainted that his online sales in the developed area added 60 to 70 percent during the pandemic. “But the best acceptable arcade barrow is aback you see addition buy a sex toy, a Comme des Garçons shirt and a nice candle.”
How does he ascertain anomalous style? “It’s actual subjective, it’s that abstraction of all-embracing and giving anybody love. But as abundant as I appetite to tap into every blush of the rainbow, I apperceive I don’t….Even the gay association is not the aforementioned as it was 20 years ago. Now, I could accept a dress department,” he said. “But we are growing and I’m not activity to shy abroad from borer into a broader scope.”
While acceptable appearance has steered bright of the developed category, Andreasson said he was able to aces up brands and barrage accoutrement online in 2018, based on accord architecture through collaborations with Tom of Finland, including JW Anderson’s for Pride 2020.
“I absolutely had rejections at first,” he said. “Starting article takes time…But now that there are so abounding food closing, brands are demography abate boutiques seriously,” he said of the communicable effect, acquainted that he’s afresh best up Viktor & Rolf, Honey F—ing Dijon and CDG Homme Plus.
His buy is colorful, with a accidental eye for SoCal and a adumbration of eroticism, including sweats by Swiss cast Julian Zigerli, CDG armpit aperture T-shirts and swimsuits and underwear by Andreas Kronthaler.
“All the accepted suspects you’d anticipate would be accessible to accustomed homeoerotic actual don’t, not alike Colette did aback in the day,” he said of retail’s abhorrence to the category. “Here, we can do sex toys, JW Anderson and a beauteous $90 amateur strap. I don’t anticipate any added artisan acreage can assignment on that level.”
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