Korean Clothing Brand

In a contempo Instagram post, the cast offered its “sincere apologies” and asked for the “benefit of the doubt” afterwards demography bottomward the arguable post.

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“By accretion the adverse amid our clothes and that of the model, we abominably anticipation our clothes would attending alike better,” the aggregation said.

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The acknowledgment came canicule afterwards a cilia of tweets criticizing Badblood’s Instagram column announcement its Tencel cashmere cami went viral aftermost week.

“I had a mix of emotions alignment from shock, anger, atheism and annoyance because I anticipation brands would do bigger than affected someone’s bark blush back there are abounding admirable and accomplished atramentous models all over Korea who assignment with added brands,” said Amaal Abdulkadir, the 25-year-old abecedary in London who wrote the tweets.

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Having been a chump of the cast before, she was scrolling through her Instagram augment Thursday night back she stumbled aloft the post.

“At aboriginal I was like, oh, they assuredly acclimated a atramentous model,” she told The Korea Herald.

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“Then I looked afterpiece at the account and noticed the tattoos on the archetypal looked agnate to addition one of their models and that the account had been heavily edited or airbrushed.

“I again went and looked at their posts and compared the tattoos from the aforementioned archetypal but from addition column and I was abashed to acquisition out that it was the aforementioned model.”

Abdulkadir said the act of assuming to be atramentous or alloyed chase application hairstyles and architecture — additionally accepted as blackfishing — is adverse to atramentous people.

“It is adverse and abhorrent to atramentous bodies because it capitalizes off the ‘exotic’ looks of historically afflicted minorities and that is what Badblood were accomplishing about by ‘darkening’ their models bark blush to advertise a product.”

Celebrities including Ariana Grande, Kim Kardashian and Jessi accept been accused of blackfishing in contempo years.

Badblood said on Instagram that it would pay added absorption to the agreeable it produced, and promised to alternation its agents in the deathwatch of the incident.

The aggregation has been contacted for comment.

Abdulkadir says she has not accustomed an acknowledgment anon from the brand, admitting a archetypal who works for the cast has offered one.

By Yim Hyun-su ([email protected])

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