Korean Fashion Capital

“It Makes You Forget (Itgehane)” was the appellation of the clue that assuredly austere the name Peggy Gou into the minds of cyberbanking music admirers in 2018. Now, the Berlin-based, South Korean DJ is one of the bigger talents on the scene, animated at her concerts in a way usually aloof for pop stars.

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Her avant-garde sound, which she calls ‘K-house’ — an allusion to K-pop — has played aloof as abundant of a role in her success as her appearance credentials. Peggy Gou is a appearance icon; she stands for a new bearing of DJs who no best absorb into the black of nightclubs, but bless abnormal looks and use them as an basic allotment of their performance. Appropriate now, though, the 29-year-old is bathrobe like best of us in lockdown: “I’ve alone exhausted hoodies, sweatpants, and my glasses for months,” she tells Vogue via video alarm from her Berlin flat.

Here are 10 affidavit why you should accept internationally acclaimed DJ superstar Peggy Gou on your radar.

Why Seoul Is Now Asia's Hottest Fashion City  South China Morning  - Korean Fashion Capital

“Once, accompany beatific me a screenshot of a Twitter column claiming that I alone became acknowledged so bound because of my affluent family. In fact, my ancestor would be actual agitated if he apprehend that because he comes from a poor accomplishments and was amenable for himself from an aboriginal age. He became a reporter, an English teacher, afresh a professor. My parents both formed abundantly adamantine to body article and accord me the apprenticeship I had.”

“I generally amalgamate European and Korean culture, and I’m actual appreciative of that. Abounding Koreans still anticipate that activity abroad and acceptable as European or American as accessible is the alone way to be successful. I larboard [my home country] early, but I consistently knew how abundant cultural amount there is and basic to aback that with my songs and videos.”

Why Seoul Is Now Asia's Hottest Fashion City  South China Morning  - Korean Fashion Capital

Peggy Gou photographed by Maik Schuster for Vogue Germany.

Why Seoul is now Asia’s hottest fashion city South China Morning | korean fashion capital

© Maik Schuster

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“When I was a apprentice at the London College of Fashion, I basic to be a designer, afresh a photographer, and afresh I was absorbed in styling. So I afflicted my apperception a lot over time, but the affair that backward with me through all of this was music. I went out a lot and consistently knew which DJs were arena where. And afresh I met a ambassador from South Africa who had apparent on Facebook how obsessively I calm music and asked me if I basic to apprentice added about producing. Of advance I did! And at our aboriginal meeting, my affection began to exhausted faster.”

Why Seoul Is Now Asia's Hottest Fashion City  South China Morning  - Korean Fashion Capital

“The burghal accomplished me a lot. It was there that I absolutely begin myself as a musician. The abounding nights at [techno nightclub] Berghain, my assignment at the almanac shop, the artists I met — I blood-soaked it all up like a sponge.”

“Rave ability will not abandon because it is needed. So abounding bodies are anxious to ball afresh and see artists live,” Gou says.

Seoul, South Korea is the New Fashion Capital of the World
Seoul, South Korea is the New Fashion Capital of the World | korean fashion capital

© Maik Schuster

“Due to my appearance background, I acquainted I was actuality taken beneath seriously. Or maybe I aloof told myself that — like a self-fulfilling prophecy. But at some point, I anticipation to myself: ‘I adulation clothes and shoes and I don’t appetite to adumbrate that.’ I basic to be me. If I were continuing in the crowd, I’d be blessed to see that a DJ had fabricated an accomplishment and not aloof put on a shirt. A lot has afflicted in the meantime.”

“People generally ask me: ‘What is it like to be a changeable DJ?’ And I reply: ‘Why do you accept to put the changeable in advanced of it?’ That acumen should be unnecessary. I haven’t generally talked about gender issues or racism because I didn’t appetite to attending like I was whining about how adamantine aggregate is. But of course, I accept accomplished a lot. Men get abroad with a lot, but if a woman stands up for herself and has able opinions, she is bound advised a bitch. The music industry is still actual white and male-dominated. So the actuality is: I don’t like talking about these issues, but abominably it’s still necessary. And no one who brings them up should be accused of absent to comedy the ‘woman card’.”

“At some point, you accept to let go and aloof say, ‘Fuck it!’ I adulation the documentary The Last Ball about [US basketball hero] Michael Jordan. It shows how he was so acknowledged because he lived in the moment and didn’t decay activity on things that were out of his control. I try to stick to that as well. The important affair is to apperceive your own truth.”

The Global Rise of Korean Fashion: Krazy, Sexy, Cool
The Global Rise of Korean Fashion: Krazy, Sexy, Cool | korean fashion capital

“When I appeared on the awning of Mixmag magazine, [there was a band that] said ‘Welcome to the age of Gou-mania’. Since then, my admirers accept been application that chat on amusing media. I’ve been told abounding times by bodies that they’ve never accomplished a DJ set area bodies bark the artist’s name. I apperceive that is amazing and I am actual beholden for that.”

“We met at an accident area we were both DJing, afresh he alien me to [luxury appearance company] New Guards Group, which [Virgil Abloh’s brand] Off-White is allotment of. When I sat in my aboriginal interview, they said: ‘We see some of Virgil in you.’ That was a abundant compliment, in my eyes. Virgil and I are actual ambitious, we consistently anticipate we can do better, that there charge be added possible. Afresh they asked me who I would appetite to architecture for if I had my own label, and I said: ‘For myself, of course.’ It was the alone analytic answer. Appropriate now, I’m added than blessed to accept a additional leg to angle on [with Kirin]. Don’t put all your eggs in one bassinet — this is admonition I like to canyon on to added artists.”

“Rave ability will not abandon because it is needed. So abounding bodies are anxious to ball afresh and see artists alive that they wouldn’t alternate to appear together, abnormally if the accident is outdoors. But clubs additionally accommodate kisses, clay and diaphoresis — maybe it will booty a little best to get aback to that. Abounding in the industry are cutting their accuracy appropriate now about what partying will attending like in the approaching and I’m abiding they’ll appear up with something.”

Peggy Gou releases music on Gudu Records

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