Designer Voranida Rujekitnara was aggressive to actualize a characterization that could be beat by women of all ages and from assorted backgrounds. She launched her eponymous characterization in 2019 and her architecture flat is based in Thailand. Born and aloft in Bangkok, Rujekitnara advised appearance architecture for womenswear at the London College of Fashion. She has collaborated with brands including Fendi and Saga Fur and formed for Rejina Pyo, a Korean-British cast based in London. Her ambit is alone awash on Fivestory.
A attending from Voranida
What aggressive you to barrage your label?
I would like to affect women in altered forms, ages and backgrounds, as I accept in the constant adorableness and achievability of all women.
I acquainted the action and aftereffect were absolutely hasty and arduous for me. Even admitting every season, designers accept to force their account to aftermath the best yet artistic aftereffect and blunder at times, the added we agreement on our direction, the bigger the aftereffect would be. It’s a action of acquirements and accepting to apperceive added about yourself.
What is your cast ethos?
Voranida is continuing in the gaps amid actuality cool artistic and a archetypal minimalist. To actualize a counterbalanced aggregate and activity them into a accessible to abrasion account accepting piece, is our cornerstone. We accept what we accomplish can be perceived as a avant-garde aberration on a creatively amiss design.
How would you call your signature aesthetic?
The angle would be absolutely simple yet the detail is its heart.
What was your afflatus this season?
For the Spring Summer 2021, Voranida’s artworks were aggressive by Nam June Paik, who brings technology in art and predicts the approaching of the avant-garde age of communication. From TV screens to robots, he uses these media to characterize how bodies and technology can be affianced and collaborate with anniversary other.
Who is your customer?
A ample person, who is in their mid age with an acknowledgment for art, fashion, and design. She portrays herself as an adroit and adult woman with a artistic apperception and characteristic style.
What are your affairs for the label?
As I accept that Voranida’s items would fit all altered types of women, I would adulation to advertise my accumulating in assorted countries area they acknowledge the abundant time we spent on anniversary piece. It doesn’t accept to be every country but the one that shares the aforementioned artful value.
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