APPLETON, Wis. (WFRV) – City Appleton is accident an important allotment of its charm. Hey, Daisy accouterment abundance is closing afterwards 16 years.
Sarah Hickey and her sister Rachel Aitken opened the bazaar in De Pere in 2002. Hey, Daisy specializes in trendy, affordable accouterment and accessories for women in Northeast Wisconsin. The Appleton location, the store’s additional location, opened in 2005.
“I opened this abundance back I was 25, and I lived bottomward here. So this abundance we consistently said was like my baby. Obviously, it’s been a absolutely boxy year for all businesses, but abnormally for baby businesses and abnormally accoutrement businesses,” says Sarah Hickey.
Last year, the abundance bankrupt bottomward for 8 weeks in March. The owners created a website to advice accomplish sales, but the online sales weren’t abundant to accumulate the Appleton storefront open.
“When we aboriginal bankrupt aftermost March, we weren’t abiding how continued we would be closed, and again acutely actuality bankrupt for eight weeks it aloof affectionate of took a assessment on the business in general. Overall, it’s aloof absolutely demanding to accept assorted locations,” says Hickey.
Since the pandemic, the owners accept apparent a cogent abatement in cartage central the store. City Appleton is commonly active with a cardinal of altered events, but with the abridgement of accessible gatherings and bodies allotment to boutique online, the business is demography a above hit.
“Obviously, the big draw city is contest and altered things and you apperceive altered things that we see big spikes in our sales, and after accepting those we’re aloof not as active as we’d like to be,” says Hickey.
“It’s so sad, it’s absolutely sad. I accept it’s a adamantine time to accumulate it going. I anticipate it’s been a basic bottomward here. Bodies adulation advancing city and accepting the different arcade experiences, so it’ll be absolutely sad to see them go,” says longtime chump Kristin Piper.
Hey, Daisy has 3 locations: De Pere, Howard, Appleton, and one melancholia area in Door County. The Appleton area will be closing after this month. An exact date hasn’t been set. For added advice on Hey, Daisy, bang here.
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